Retail strategy that reaches the shelf.

400+ stores · Abdullah Al Othaim Markets · One central standardBranch counts and areas: the companies’ annual reports, 2024, marked at one city in each region; grouping of provinces ours.

I help retailers optimise the full store estate: store missions, category and assortment strategy, pricing, and planograms from macro to micro. Delivered end to end, hands-on, with my own team.

Rehan NiaziStrategy Consultant & Transformation AdvisorJeddah / Riyadh · --:-- GMT+3

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Selected results

Retail transformation · 5 · Ventures · 4

Store by storeFirst centralised space planning function
Abdullah Al Othaim Markets
One central standard · Set store by store, then one standard
Challenge
A 400+ store grocery network making space and assortment decisions store by store, with no central governance or technology backbone.
Results
Stores
400+
SKU base
Fully dimensioned
Planogram compliance
Chain-wide
What I did
Established the retailer's first centralised space planning function, SOPs, planogram governance, approval workflows and dedicated macro and micro space specialist teams.
Segmented the estate by store mission and format, then built assortment clusters and defined category roles, sales velocity and margin contribution for each cluster.
Led end-to-end deployment of Quant Retail and Cubiscan: dimensioned the full SKU base, reset macro category space and built store-level micro planograms with full SKU and planogram compliance chain-wide.
5 year strategic space planning roadmap1,000+ clustered planograms
Al Nahdi Medical Company
Planned by cluster · The same shelf, laid out per cluster
Challenge
A 600 store pharmacy leader in rapid expansion mode, with 300+ new locations and no scalable, long-term space planning model.
Results
Revenue
+15%
Customer satisfaction
+50%
What I did
Developed a 5 year strategic space planning roadmap covering governance, category role and space strategy, and planogram development across the 600 store network.
Segmented stores by catchment and mission and delivered 1,000+ clustered planograms, tailoring category roles, assortment depth and shelf layouts to each cluster and footprint.
Designed space and category plans for 300+ new pharmacies, including layouts, category adjacencies and fixture plans, enabling an aggressive expansion programme without sacrificing standards.
Embedded mission and cluster based planning into business as usual, lifting revenue and measurably improving the in-store customer experience.
Category space allocationRebalanced across the estate
Tashelat Marketing Company
Challenge
Undifferentiated store formats and fragmented assortments capping category productivity across the network.
Results
Category sales
Up
Stock turnover
Up
What I did
Executed network-wide store clustering and assortment rationalisation, matching range depth and breadth to actual demand by cluster and format.
Developed a category space allocation guide linking shelf space to sales, margin and days of supply, institutionalising space productivity rules for ongoing category decisions.
Rebalanced category space allocation across the estate, lifting category sales and accelerating stock turnover.
Store opening timelines60% faster
Whites & Kunooz Pharmacy
Challenge
No central space planning capability, slow store openings and excess inventory tying up working capital.
Results
Opening time
60% faster
Excess inventory
80% lower
Daily sales
+20%
What I did
Built the central space planning function from the ground up: team structure, SOPs, planogram standards and a defined new store mission, category and space process.
Classified stores by location role and mission and standardised new store layouts, fixture plans and opening planograms, compressing store opening timelines by 60%.
Rationalised assortment and pricing against real demand and shelf-holding power, cutting excess inventory by 80% while lifting daily sales by 20%.
10K SKUs20K SKUs
Ninja (Q-Commerce)
One format, rolled out · One small format, twice the range
Challenge
A fast-scaling operator of small-format, high-frequency convenience stores needing to double assortment without degrading pick speed or order accuracy.
Results
Pickup time
67% faster
SKU capacity
2x
Complaint rate
30% lower
What I did
Designed the small-format layout strategy and mission-based, format-level capacity standards, defining space, bin and frozen-door requirements per format for rollouts across 10+ cities.
Scaled assortment capacity from 10K to 20K SKUs through space-per-format modelling, store clustering and item-dimension profiling of 9,000+ SKUs.
Re-engineered frozen category zoning with barcoded shelving and planograms across the Riyadh and Jeddah network, lifting pick accuracy and operational efficiency.
6 week sprintInvestor-ready in 6 weeks · Online mix 30% to 50%
Colorstale (Fashion Retail)
Challenge
A founder-run Saudi fashion boutique with strong product potential but stalled sales, pricing and inventory turnover, and no structured plan for growth or funding.
Results
Investor-ready in
6 weeks
Online mix
30% to 50%
Year 3 revenue plan
2.7x
What I did
Delivered a full business audit, pricing model and 3 year financial forecast, alongside a marketing and sales strategy spanning e-commerce and pop-up channels, in a structured 6 week sprint.
Built the investor pitch for a SAR 150K raise and a 2026 to 2028 strategic roadmap: inventory liquidation, channel evolution from pop-up led to a 50/50 hybrid, and a VIP and digital growth engine.
EUR 320B TAM · USD 1B SAMSAR 4.6M funding request
ZeedLive (Luxury Marketplace App)
Challenge
A pre-launch live-auction marketplace for luxury goods, watches, jewellery, fashion and art, needing an investor-ready business case to fund product build and launch across KSA and the UAE.
Results
Funding ask
SAR 4.6M
Year 1 revenue plan
SAR 2.5M
Revenue model
3 tier
What I did
Built the full business plan and pitch deck: tiered subscription and commission model (8% to 4%), revenue scenario modelling, and Year 1 projections of SAR 2.5M revenue against SAR 1.3M operating costs.
Sized the market opportunity (EUR 320B TAM, USD 1B SAM) and structured the SAR 4.6M funding request with use of funds, go-to-market plan and pre and post launch execution roadmap.
Payback 3.7 monthsBreaking even at 20 trips against 250 planned
Vehicle Transportation Venture (Logistics)
Challenge
Partners weighing a multi-million riyal investment in trailer-based vehicle logistics across Saudi Arabia, with no structured basis for an invest or walk away decision.
Results
Payback
3.7 months
Gross margin
72%
Safety margin
92%
What I did
Built a full bilingual (English and Arabic) feasibility study: operating model, city-level assumptions for Jeddah, Riyadh and Najran, CAPEX and OPEX structure, pricing and revenue model, and 5 year scenario analysis.
Delivered a clear GO recommendation with a phased rollout plan and risk mitigations: a 10 trailer hub-and-spoke fleet from Jeddah, breaking even at just 20 trips against 250 planned per month.
Zero to launch 6 weeksExecution retainer 12 months
Wasm Al-Bayan (Real Estate Services)
Challenge
A legal-sector founder launching a property management company from zero, needing everything from business model to first-year execution.
Results
Zero to launch
6 weeks
Execution retainer
12 months
Delivery
EN and AR
What I did
Designed the full company blueprint in a structured advisory sprint: service and revenue structure, pricing and commission framework benchmarked to Saudi market norms, market entry sequencing, lean organisational design, end-to-end client journey and governance controls, delivered in English and Arabic.
Retained for 12 months of embedded execution support: recruitment, brand and digital launch, partnerships and deal closure against the Year 1 revenue plan.

All nine engagements

Method · 6

One plan, from raw data to a rollout across stores, through the six phases

Clean the data and set the governance before any decision is made.
9,000+ SKUs profiled, item by item at Ninja →
Set the governance
Classify the estate by location and role, then cluster by format and demand.
1,000+ clustered planograms at Al Nahdi →
Cluster by format and demand
Give every category a role per cluster, then fit range depth and breadth to it.
2x SKU capacity, from 10K to 20K at Ninja →
A role per cluster
Benchmark to market norms and test elasticity and margin by scenario.
8% → 4% a tiered commission model at ZeedLive →
Market norms
Reallocate space by category role, then build the shelf, fixture and planogram.
60% faster store openings, on standard layouts at Whites & Kunooz →
Shelf, fixture and planogram
Roll out store by store, with compliance tracked and capability handed over.
400+ stores under planogram compliance at Othaim →
Store by store, with compliance tracked

Retail transformation

Purpose-built for retailers optimising the full store estate, delivered end to end and hands-on.

Services · 4

01Store missions
02Category and assortment strategy
03Pricing
04Planograms, from macro to micro

Grocery, pharmacy, convenience and q-commerce retailers with a growing store estate

Building a new business?

I take ventures from idea to investor-ready.

Services · 4

01Business plans
02Feasibility studies
03Financial forecasts
04Pitch decks and funding cases

Founders who need an investor-ready plan or a go or no-go decision

An operatorturned consultant.

I lead and deliver every engagement hands-on with my own team, carrying the analysis to shelf-level execution rather than stopping at recommendations.