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Services

Turn retail space, assortmentand store formats intomeasurable growth.

I help grocery, pharmacy, convenience and q-commerce retailers improve sales, margins and inventory productivity, from diagnosis through implementation.

  • 16years' experience
  • 400+stores supported
  • 1,000+clustered planograms
  • Grocery, pharmacy, convenience and q‑commerce

Where the work starts

When clients call me

Most engagements start with one of these problems. Each one leads to the workstream that solves it.

  1. Undifferentiated store formatsNew and existing stores follow one format, wherever they are.01 Location, customer mission and format strategy
  2. Uniform assortmentsEvery store carries the same range, whatever its shoppers buy.02 Store clustering and assortment architecture
  3. Weak sales or marginsCategories miss their sales or margin targets, and the cause is unclear.03 Category, pricing and promotional strategy
  4. Ineffective promotionsPromotions cost margin without growing the category.03 Category, pricing and promotional strategy
  5. Excess inventoryWorking capital sits in slow stock while best sellers run out.04 Availability, replenishment and commercial processes
  6. Inconsistent layoutsThe same category sits differently in every store.05 Macro space, micro space and planograms
  7. Implementation gapsThe plan is signed off, but the shelves never change.06 Pilot implementation, capability building and governance

Six workstreams

From diagnosis through implementation.

  1. Business problem

    Every store runs the same format, whatever its location and the customers it serves.

    Key deliverables

    • Store segmentation by location and role
    • Customer missions for each store
    • Format standards and new store layouts

    Expected outcome

    Each store fits its location and its shoppers, and new stores open to a proven standard.

    Proof point

    Stores classified by location role and mission; new store layouts, fixture plans and opening planograms standardised.

    Whites & Kunooz Pharmacy

  2. Business problem

    One range for every store, so shelf space goes to lines that some stores never sell.

    Key deliverables

    • Store clustering model by format and demand
    • Assortment architecture: range depth and breadth per cluster
    • Clustered planograms

    Expected outcome

    Ranges that match each cluster's demand, with higher category sales and faster stock turn.

    Proof point

    Stores segmented by catchment and mission, with 1,000+ clustered planograms across the 600 store network.

    Al Nahdi Medical Company

  3. Business problem

    Categories, prices and promotions are decided one at a time, with no shared role or margin target.

    Key deliverables

    • Category roles and strategies
    • Price architecture benchmarked to the market
    • Promotional strategy by category role

    Expected outcome

    Range, price and promotion working to one plan per category, protecting margin as sales grow.

    Proof point

    Assortment and pricing rationalised against real demand and shelf-holding power.

    Whites & Kunooz Pharmacy

  4. Business problem

    Excess stock ties up working capital, yet the right products are still missing from the shelf.

    Key deliverables

    • Space rules linked to sales and days of supply
    • Replenishment and range review processes
    • SOPs for the commercial teams

    Expected outcome

    Better availability with less stock, and working capital released.

    Proof point

    A category space allocation guide linking shelf space to sales, margin and days of supply: category sales and stock turnover up.

    Tashelat Marketing Company

  5. Business problem

    Layouts and shelves differ from store to store, and space does not follow what sells.

    Key deliverables

    • Macro space plans by category role and productivity
    • Store layouts, adjacencies and fixture plans
    • Store-level planograms built on full SKU dimensions

    Expected outcome

    Consistent layouts and planograms that give space to what sells, with higher sales density.

    Proof point

    Space-per-format modelling, store clustering and item-dimension profiling of 9,000+ SKUs.

    Ninja (Q-Commerce)

  6. Business problem

    The strategy is agreed but never fully reaches the stores, and no team owns it afterwards.

    Key deliverables

    • Pilots, then an implementation roadmap
    • Space planning function: team, SOPs and training
    • Governance: approval workflows and planogram compliance
    • Tool recommendations

    Expected outcome

    Changes proven in pilot stores, rolled out across the estate and run by your own team.

    Proof point

    The retailer's first centralised space planning function, with SOPs, planogram governance, approval workflows and chain-wide planogram compliance across a 400+ store network.

    Abdullah Al Othaim Markets

How I work

I do not stop at recommendations.I translate strategy into store-level ranges, layouts, planograms, processes and implementation plans.

  1. Strategy
  2. RecommendationsWhere most advice stops
  3. Store-level ranges
  4. Layouts
  5. Planograms
  6. Processes
  7. Implementation plans

I am independent and technology-agnostic. I have worked hands-on with tools such as NIQ Spaceman, Quant Retail and Cubiscan, and I recommend whichever tools fit your business.

What you receive · 10

Typical outputs

  1. 01

    Diagnostics

    Where space, range and stock lose sales and margin today.

  2. 02

    Clustering models

    Stores grouped by format, mission and demand.

  3. 03

    Category strategies

    A role, a target and a plan for each category.

  4. 04

    Assortment architecture

    Range depth and breadth for each cluster.

  5. 05

    Layouts

    Store layouts, adjacencies and fixture plans.

  6. 06

    Planograms

    Store-level shelf plans built on real SKU dimensions.

  7. 07

    SOPs

    How your teams plan, approve and maintain space.

  8. 08

    Tool recommendations

    The planning tools that fit your scale, chosen independently.

  9. 09

    Pilots

    Changes tested in selected stores before roll-out.

  10. 10

    Implementation roadmaps

    The sequence, owners and timing for the whole estate.

How I engage · 4

Start small, or go all the way.

  1. 01

    Diagnostic and opportunity assessment

    A rapid review of space, assortment and category performance, delivering a quantified value case and a prioritised opportunity map.

  2. 02

    Strategy and roadmap design

    Multi-year transformation roadmaps for space planning, omnichannel expansion and new format or dark store concepts.

  3. 03

    Function and capability build

    Standing up in-house space planning functions, SOPs, governance, team structures, tools and training, so capability stays after I leave.

  4. 04

    Embedded transformation leadership

    Hands-on delivery leadership from feasibility through execution, aligning operations, supply chain, marketing and finance.

Also · Ventures

Building a new business?

I take ventures from idea to investor-ready: business plans, feasibility studies, financial forecasts, pitch decks and funding cases.

See Ventures
  • 6 wkInvestor-readyColorstale (Fashion Retail)
  • 4.6MSAR funding caseZeedLive (Luxury Marketplace App)
  • 3.7 moPaybackVehicle Transportation Venture (Logistics)
  • 6 wkZero to launchWasm Al-Bayan (Real Estate Services)

Best suited to

Not sure which fits? Start with a conversation.

Tell me about your estate, your categories or your venture. I will tell you honestly whether and how I can help.

Book a conversation